Maximize the potential of the platform to attract more buyers!
Your presence on the TechnologyCatalogue.com is not just a listing…it’s your gateway to a global energy community of over 10,000 users.
This guide will help you position your tech page, understand how buyers use our ecosystem, engage effectively, and maximise your return. Note that the tips in this guide are useful if you have already created a tech page, if you have not done that yet, please refer to the “Getting Started” guide.
Peers who are already promoting their solutions...
Your opportunity on the platform
As a registered supplier on the platform, you gain access to a global community of buyers in the energy industry. A free Basic plan allows you to present your technology on a unique technology page and start gaining visibility instantly. We also offer a premium subscription, our Accelerate plan, which helps you boost your visibility on the platform, generate leads, and contact leads directly.
By showcasing your technology on the platform, you can:
- Increase visibility among decision-makers looking for proven solutions
- Generate leads at a fraction of the cost of alternative sales methods (ex., exhibitions)
- Avoid the limitations of standalone vendor outreach…you tap into an active marketplace environment
Source: TechnologyCatalogue.com and Lead Generation Institute
Maximising reach with your Tech Page
To make your tech page work for you, you’ll want to optimise “page strength”, meaning: completeness, clarity, relevance & buyer appeal.
Consider the following best-practice elements:
- Clear, compelling headline & technology name: first glance must tell the buyer “what you do”. Buyers scan the page in seconds… if your value proposition is clear, they stay longer.
- Full description of benefits, not just features: show how your tech solves the needs of the users. This enables buyers to filter and select relevant tech and to support their business case building.
- High-quality visuals: images, diagrams, or videos help engage buyers faster. Buyers often use visuals to brief internal teams. Therefore, strong visual content increases shareability.
- Deployment references/case studies: use the available sections of the tech page to emphasise proven cases and outcomes of your technology. Buyers seek proven performance to de-risk adoption.
- Reviews & user feedback: credibility is built when buyers see others have used your solution. Upload existing testimonials or ask previous clients to leave a comment. Social proof matters. When peers endorse your tech, end-user trust rises.
- Regular updates: users can see when a page was last updated. This shows users that the content available is relevant. It also helps you appear higher on search engine results pages, which can lead to more traffic to your page.
- Use keywords and categories relevant to end-users: improves search visibility and relevance, so users can find you quicker, both via technology overviews on the platform, as well as via search engines.
Additional ways to maximise reach
Share your News & Events
- Stay relevant: Use the platform's “News & Events” feature to share news, breakthroughs, and opportunities related to your technology.
- Increase your reach: Leveraging this feature increases your reach, as your News & Events updates will be shared via emails to users in your areas of interest and allows you to connect with your audience in a dynamic and impactful way.
Promote your Tech on Social Media
- Engage on LinkedIn: Announce your presence on TechnologyCatalogue.com by sharing the news on LinkedIn. Tag us, and we'll amplify your announcement by sharing it with our network.
- Tech in the Spotlight: For Accelerate subscribers, opt to be featured as a "Tech in the Spotlight." This promotion includes sharing your technology on our LinkedIn page and newsletter, increasing your visibility.
Present your tech in one of our webinars
- Why participate? Our webinars are a proven way to elevate brand visibility, demonstrate technical excellence, and generate high-quality leads.
- What you get: Complete attendee and registration list for targeted follow-up, marketing and promotional support, access to the full webinar recording for ongoing engagement and content repurposing.
Engage with buyers
Simply listing your technology is just the start. Engaging with buyers is how you convert visibility into opportunity:
Know your Leads
- Track Your Followers: With an Accelerate Subscription, you can see who follows your page and identify recurring visitors. This valuable insight helps you understand your audience better.
- You can also reach out to leads directly via the platform!
Respond to Challenges
- Stay Alert: : Users can share their challenges with our global community. Respond promptly to these challenges to showcase your solutions and/or expertise.
The Accelerate Plan: the easiest way to maximise lead generation!
If you’re looking to elevate your performance further, the Accelerate Plan is designed to enhance visibility and buyer engagement.
Key benefits of Accelerate:
- See who is potentially interested in your solution
- Start conversations with interested users
- Present in one of our exclusive webinars
- Social media exposure
- Access to visitor analytics
- Manage your team members
